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Groundbreaking artistic work as it is for major innovations in aīMW has supported Frieze Art Fair for 18 years now. The BMW Group takes absolute creative freedom in all its culturalĪctivities – as this initiative is as essential for producing Orchestras and opera houses around the world. In 20, female artist Cao Fei fromĬhina and American John Baldessari created the next two vehicles forīesides co-initiatives, such as BMW Open Work, the BMW Art JourneyĪnd the “Opera for All” concerts in Berlin, Munich and London, theĬompany also partners with leading museums and art fairs as well as Since then, artists such as Andy Warhol, Jeff Koons,ĭaniel Barenboim, Jonas Kaufmann and architect Zaha Hadid haveĬooperated with BMW. Gerhard Richter specifically for the foyer of the BMW Group’s Munich In 1972, three large-scale paintings were created by the artist Sound & music, as well as architecture and design. The company places the mainįocus of its long-term commitment on contemporary and modern art, Over 100 cultural cooperations worldwide. BMW Group Cultural Engagementįor over 50 years now, the BMW Group has initiated and engaged in Gallery, Thaddaeus Ropac or Lehmann Maupin. To be participated by world-class galleries including Gagosian, Pace The inaugural fair to be held this year is Seoul as its first destination in Asia and will be hosting it under THE 8 X JEFF KOONS limited-edition will be availableįrieze, which is esteemed as one of the global art fairs, selected The seats of Jeff Koons’ edition of the BMW M850i GranĬoupé are in rich contrasting tones of red and blue, and the centerĬonsole adds exclusiveness with the artist’s signature on theĬupholder trim. Vehicle are a direct tribute to Jeff Koons’ own 2010 BMW Art Car based The lines of color that explode across the rear of the All paint jobs are manually appliedīy skilled employees at the BMW Group plants in Dingolfing and TheĮxterior design combines eleven different colors, from blue to silverĪs well as from yellow to black. Sophisticated lines and forms of the BMW 8 Series Gran Coupé. Well as geometric patterns that are precisely tailored to the # THE 8 X JEFF KOONS features pop art elements as XDrive Gran Coupé will be premiered for the first time in Korea. International renowned artist Jeff Koons based on the new BMW M850i In addition, the exclusive limited edition designed by the Lighting and sound as well as the color scheme and graphics of the BMWĬurved Display are precisely synchronized.
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To that end, drive control and steering control, mood Mood, a holistic user experience featuring both a functional and anĮmotional level can be created at the touch of a button or via voiceĬontrol. Depending on the driving situation and the overall On the holistic user experience: unique moments enhance BMW’s drivingĮxperience by creating a synergy of the vehicle’s functions and its
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Multimedia artist Cao Fei who also designed the 18th BMW Art Car, theįirst of its kind to be entirely digital. Of an intense collaboration with the internationally renowned Chinese With the Digital Art Mode, BMW Group’s Cultural Engagement, alreadyĮxisting for over 50 years now, reaches new heights. Well as present its Digital Art Mode and #THE 8 X JEFF KOONSĮxclusively for the fair at the BMW Excellence Lounge.īMW i7’s # Digital Art Mode which combinesĪutomobile with art will be showcased in Korea for the first time. Partners since 2004, BMW will both provide a VIP shuttle service as The new fair will feature over 110 galleries, including a strongĬontingent of Asian galleries, who will be joined by international Seoul will open its doors at COEX in Gangnam, first time inĪsia.
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